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Global Campaign for Financial Literacy

empowering a billion futures
A global initiative launched at the World Economic Forum in 2023, uniting through leaders, global employers, and financial wellness innovators to implement 1 billion impactful actions to equip individuals with vital financial knowledge and resilience
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A global crisis on how we manage our hard earned money
24%
of the global population still lacks access to basic financial services, with the majority concentrated in lower-income segments.
Sources
50%
this is how much greater the average 401(k) account balance is for men compared to women overall.
Sources
66%
of adults across the participating 39 countries surveyed by OECD met the criteria to be deemed financially illiterate
Sources
89%
of 15-year-olds in the PISA study for the OECD regions scored medium to low on financial literacy
Sources
"Financial literacy has barely improved in the past decade" _ Financial Times

Our Vision

"A world where everyone has the financial knowledge and resources they need to thrives."

Theory of Change

1

increase financial knowledge

Expand access to high-quality financial education programs and resources, covering topics such as budgeting, investing, and debt management.

2

promote finance inclusion

Break down barriers to financial services and empower individuals, particularly those in undeserved communities, to access and manage their finances effectively

3

foster financial resillience

Equip individuals with the skills and knowledge to navigate economic uncertainties and build long-term financial security

OUr principles

Accessible

collaborative

Measurable

Elevate the knowledge and ability to manage wealth of every and each individuals regardless of ages, income levels, geographical and cultural backgrounds

'It takes a village' - connect a network of government agencies, solution innovators, employers, non-profits to build strategies and integrate initiatives into the everyday

Measure the campaign's impact on financial knowledge, behaviour, and access to financial services, using robust data collection and analysis

DANIEL SHAKHANI

Founder

Daniel Shakhani is a British-born social entrepreneur, financier, and philanthropist.

Daniel is the co-founder of Salary Finance, the largest financial wellness company in the world, supporting over 22 million employees globally, including at Fortune 500 companies. His leadership in financial inclusion has been recognised through his work at Goldman Sachs, his studies at Harvard Business School and his co-founding of the Global Financial Literacy Campaign.

Daniel believes that financial and economic empowerment fosters peace and stability, reducing the conditions that lead to conflict and terrorism. His experience working closely with global influencers, including the Musk family; Milken; and Ryan Kavanaugh, further reinforces his ability to drive high-impact change at the intersection of business, social good and financial inclusion.

Click here to View Daniel's Profile
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